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New Research Reveals: Belonging in Britain 2026 – Modern Communities

Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what th

exchangewire.com·há 3 meses

Has Precision in Measurement Become a Hindrance?

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner… The post Has Precision in Measurement Become a Hindran

exchangewire.com·há 4 meses

Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News

In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad s

New Research Reveals: Belonging in Britain 2026 &#8211; Modern Communities

Has Precision in Measurement Become a Hindrance?

Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News

New Research Reveals: Belonging in Britain 2026 – Modern Communities