exchangewire.com·há 10 dias

The Trust Mechanic: Why APAC’s Social Commerce Won’t Follow the US into an AI Content Flood

Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust... The post The Trust Mechanic: Why APAC’s Social Commerce Won’t Follow th

exchangewire.com·há 13 dias

ThinkResult & PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in p

exchangewire.com·há 17 dias

“Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Comm

exchangewire.com·há 21 dias

Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026

Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of China

exchangewire.com·há 21 dias

Teads Study Reveals APAC’s Growing ‘Travel Confidence Gap’, Creating a New Opportunity for Travel Brands

International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face high

exchangewire.com·há 29 dias

“Friction is Expensive”: Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed

Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more... The post “Friction is Expensive”: Kabeer Chaudhary, M&C Saatchi Performance, on Why Inde

exchangewire.com·há cerca de 1 mês

Happydemics & Adzymic Bring Real-Time Brand Lift Measurement to APAC

Global independent brand lift measurement platform, Happydemics, and Adzymic, an omnichannel agentic advertising technology company, today (10th July, 2026) a strategic partnership across Asia-Pacific

exchangewire.com·há 2 meses

The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change

Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact... The post The Measurement Gap in APAC’s OOH Market, and Why It’s Tim

Apac

The Trust Mechanic: Why APAC’s Social Commerce Won’t Follow the US into an AI Content Flood

ThinkResult &#038; PubMatic&#8217;s AgenticOS Deliver 90% Faster Campaign Setup in India

&#8220;Think Beyond the One-off&#8221;: Shopee’s Peggy Zhu on Creator Commerce