Measurement

blog.apnic.net·há 22 dias

[Podcast] DNS query duplication | APNIC Blog

Why does APNIC Labs experimental systems see almost all DNS queries twice or more?

exchangewire.com·há 22 dias

How Does Ad Tech Look Like in a Swimsuit?

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal... The post How Does Ad Tech Look Like in a Swimsuit? appeared fi

exchangewire.com·há 29 dias

On Signals, Cutting Twice, and What People (Really) Want

Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want... The post On Signals, Cutting Twice, and What People (Really) Want

exchangewire.com·há cerca de 1 mês

“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future

We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV... The post “The

blog.apnic.net·há cerca de 1 mês

[Podcast] Testing RSSAC 028 DNS root server name choices | APNIC Blog

A measurement study of how the DNS bootstrap priming query behaves when the root servers are renamed and DNSSEC signatures are added.

exchangewire.com·há cerca de 1 mês

Adelaide Introduces the AU Ecosystem for Creative Partners

Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly R

exchangewire.com·há cerca de 1 mês

Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers

Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for Br

blog.apnic.net·há cerca de 2 meses

Peering capacity at public Internet Exchanges: What the data reveals | APNIC Blog

Guest Post: This study delivers data-rich insights into the decisions made by the most IXP-connected CDN, cloud and content networks, analysing their strategies both individually and collectively as a

[Podcast] DNS query duplication | APNIC Blog

How Does Ad Tech Look Like in a Swimsuit?

On Signals, Cutting Twice, and What People (Really) Want

&#8220;The Homescreen Will Be Essential to Any CTV Buy&#8221;: Alex Hole of Samsung on CTV&#8217;s Programmatic Future

[Podcast] Testing RSSAC 028 DNS root server name choices | APNIC Blog

Adelaide Introduces the AU Ecosystem for Creative Partners

Mobupps Launches FIFA World Cup 2026 Growth Report for US &#038; European Marketers

Peering capacity at public Internet Exchanges: What the data reveals | APNIC Blog

“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future

Mobupps Launches FIFA World Cup 2026 Growth Report for US & European Marketers