Retail Media

exchangewire.com·há 11 dias

AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip?

It’s summer holiday season, and Shirley Marschall is looking at AI and the paradox of choice… The post AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip? appeared first on ExchangeWire

exchangewire.com·há cerca de 2 meses

Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that Nectar360, the retail media, loyalty, and insights business of the Sainsbury’s Gro

exchangewire.com·há cerca de 2 meses

John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer

The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and Waitrose websites. It’s the Partnerships’ latest move to future-proof its retai

exchangewire.com·há cerca de 2 meses

Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media

During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-

exchangewire.com·há 3 meses

Amazon’s Ad Tech Playbook, Brought to You by Google

This week, Shirley takes a look at how Amazon's recent moves suggest a company going all in on advertising... The post Amazon’s Ad Tech Playbook, Brought to You by Google appeared first on ExchangeWir

exchangewire.com·há 3 meses

ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?

ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC... The APAC media ecosystem moves quickly, an

exchangewire.com·há 3 meses

ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management

ADvendio, an omnichannel advertising management platform, today (18th May, 2026) announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers

exchangewire.com·há 3 meses

Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising

Thrad, the AI-native advertising infrastructure platform, has appointed Roger Dunn as chief commercial officer. The hire is particularly significant for the FMCG and consumer goods sector. Dunn's most

AI Can’t Recommend a Sunscreen. How Could It Possibly Book a Trip?

Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification

John Lewis Partnership Teams with Kevel as it Further Strengthens its Retail Media Offer

Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media

Amazon&#8217;s Ad Tech Playbook, Brought to You by Google

ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?

ADvendio &#038; Kevel Launch New Integration to Power the Next Wave of Campaign Management

Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising

Amazon’s Ad Tech Playbook, Brought to You by Google

ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management