Ad Spend

exchangewire.com·há 4 dias

Why True Agentic Commerce Relies on Responsible Guardrails

Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era... The post Why True Agentic Commerce Relies on Responsible Guardrails appeared firs

exchangewire.com·há 5 dias

The 123-Year-Old Media Strategy That Everyone Should be Copying

In his first column for ExchangeWire, Mimmo Palmieri of MIMMS looks at why the Tour de France shows that a lot of good can come from an uphill struggle… The post The 123-Year-Old Media Strategy That E

exchangewire.com·há 17 dias

Digest: UK Ad Spend Jumps 9.3% in Q1 2026; Unilever Raises Full-Year Guidance

In today’s Digest, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the

exchangewire.com·há 19 dias

“Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Comm

exchangewire.com·há 25 dias

How Does Ad Tech Look Like in a Swimsuit?

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal... The post How Does Ad Tech Look Like in a Swimsuit? appeared fi

exchangewire.com·há 30 dias

The Stack: AI Meets Reality

This week, the AI boom collided with commercial and regulatory realities, as major platforms doubled down on AI-powered experiences. In today’s MadTech Daily, we cover Uber and Delivery Hero joining f

exchangewire.com·há cerca de 1 mês

Digest: Publisher Ad Supply Drops 40%; Spotify Tests AI Chatbot for Premium Users

In today’s Digest, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek