Ad Tech — Entidade

exchangewire.com·há 1 dia

Why True Agentic Commerce Relies on Responsible Guardrails

Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era... The post Why True Agentic Commerce Relies on Responsible Guardrails appeared firs

exchangewire.com·há 6 dias

Aceex Strengthens Privacy Expertise with IAPP CIPP/E Certification

Aceex announces that its Data Protection Specialist, Nadiia Bakharieva, has earned the Certified Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Pr

exchangewire.com·há 15 dias

The Quiet Retreat of Sustainability in Ad Tech

Paul Evans, Founder and Chief Positioning Engineer, V2RSION, looks at why sustainability has seemingly been pushed into ad tech’s background… The post The Quiet Retreat of Sustainability in Ad Tech ap

exchangewire.com·há 16 dias

Digest: China fines Trip.com for monopolistic conduct; WBD takes Amazon to court

In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standar

exchangewire.com·há 22 dias

How Does Ad Tech Look Like in a Swimsuit?

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal... The post How Does Ad Tech Look Like in a Swimsuit? appeared fi

exchangewire.com·há 23 dias

The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN... The post The Zero-Click Web Is Quietly Rewriting the Defini

exchangewire.com·há 29 dias

On Signals, Cutting Twice, and What People (Really) Want

Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want... The post On Signals, Cutting Twice, and What People (Really) Want

exchangewire.com·há cerca de 1 mês

xpln.ai Appoints Conor McHale as UK Sales Director to Drive Market Growth

Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint w