“Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce | Buobe
“Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce
Buobe IA context · why it matters
Rise of creator commerce — Businesses need to adapt strategies beyond one-time collaborations with creators for sustained growth.
Focus on long-term partnerships — Companies should prioritize building lasting relationships with influencers and content creators for better brand engagement and customer loyalty.
Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce appeared first on ExchangeWire.com.
