By Dan Hayter, Chief Commercial Officer at Glassboxx Most publishers view DTC as frontlist. The bigger opportunity is sitting quietly in their catalogue. Every publisher knows their new releases. They track pre-orders, monitor launch week s…
As we enter July, consumer behavior undergoes a distinct seasonal shift. With school holidays approaching and beach season in full swing, readers find themselves with something rare: uninterrupted downtime. For publishers, this creates a hi…
As we enter July, consumer behavior undergoes a distinct seasonal shift. With school holidays approaching and beach season in full swing, readers find themselves with something rare: uninterrupted downtime. For publishers, this creates a hi…
By Darin Brockman, Founder and CEO of Glassboxx I built Glassboxx on debt, not equity. Here is what that really meant. On timing, conviction, and why diluting the hard work was never an option. Glassboxx did not start in 2019. It started in…
Our abandoned cart functionality enables you to create your own paths (literally) to reminding your readers of what they’re at risk of missing out on. We’ve put together some best practice guidelines below so that you can master the basics.…
How to use abandoned cart for WooCommerce Abandoned cart glossary 1. Cart Status Terms Abandoned Cart — A cart where a customer entered their email address on the checkout page but did not complete the purchase within the configured Wait Pe…
By Darin Brockman, Founder and CEO of Glassboxx A Glassboxx update for clients, partners, and anyone building a serious D2C strategy in publishing. Earlier this year, we deliberately paused new client intake, focusing inward to strengthen o…
A Glassboxx update for clients, partners, and anyone building a serious D2C strategy in publishing. Earlier this year, we deliberately paused new client intake, focusing inward to strengthen our infrastructure and ensure the reliability of
By Dan Hayter, Chief Commercial Officer at Glassboxx This progress should inspire confidence in publishers’ ability to succeed through DTC channels. For years, the case for publishers investing in direct-to-consumer sales was made in theory…
This progress should inspire confidence in publishers’ ability to succeed through DTC channels. For years, the case for publishers investing in direct-to-consumer sales was made in theory. The argument was sound – why surrender margin to a
By Dan Hayter, Chief Commercial Officer at Glassboxx Ask any publisher how their latest title is selling and they’ll give you a confident answer. Ask them who bought it, why they bought it, whether they’ve bought anything else, and whether
Ask any publisher how their latest title is selling and they’ll give you a confident answer. Ask them who bought it, why they bought it, whether they’ve bought anything else, and whether they’ll be back – and the room goes quiet. The uncomf…