Ask any publisher how their latest title is selling and they’ll give you a confident answer. Ask them who bought it, why they bought it, whether they’ve bought anything else, and whether they’ll be back – and the room goes quiet.

Ask any publisher how their latest title is selling and they’ll give you a confident answer. Ask them who bought it, why they bought it, whether they’ve bought anything else, and whether they’ll be back – and the room goes quiet.