By Dan Hayter, Chief Commercial Officer at Glassboxx This progress should inspire confidence in publishers’ ability to succeed through DTC channels. For years, the case for publishers investing in direct-to-consumer sales was made in theory.
By Dan Hayter, Chief Commercial Officer at Glassboxx This progress should inspire confidence in publishers’ ability to succeed through DTC channels. For years, the case for publishers investing in direct-to-consumer sales was made in theory.