Commerce Media

exchangewire.com·há 1 dia

Why True Agentic Commerce Relies on Responsible Guardrails

Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era... The post Why True Agentic Commerce Relies on Responsible Guardrails appeared firs

exchangewire.com·há 17 dias

“Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Commerce

Shopee’s Executive Director, Brand and Growth Marketing Peggy Zhu spoke to Charlotte Mceleny about the rise of creator commerce… The post “Think Beyond the One-off”: Shopee’s Peggy Zhu on Creator Comm

exchangewire.com·há cerca de 2 meses

The Stack: Industry week recap

This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes acr

exchangewire.com·há cerca de 2 meses

Former Uber & Amazon Executive Paul Wright Joins Navigator as Advisor to Help Scale Global Travel Media Network

Navigator, the travel-native commerce media company, announces the appointment of Paul Wright as advisor to its board, further strengthening its leadership team as the business continues its mission t

exchangewire.com·há 3 meses

Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now

In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure… The post Live Commerce in APAC: The Market is Ready but the H

exchangewire.com·há 4 meses

Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce?

In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering ME

exchangewire.com·há 4 meses

Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Bur