Programmatic

exchangewire.com·há 7 dias

Aceex Strengthens Privacy Expertise with IAPP CIPP/E Certification

Aceex announces that its Data Protection Specialist, Nadiia Bakharieva, has earned the Certified Information Privacy Professional/Europe (CIPP/E) certification from the International Association of Pr

exchangewire.com·há 14 dias

Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected As

exchangewire.com·há 16 dias

Programmatic DOOH: Why Chinese Brands are Conquering Global Screens

Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format… The post Programmatic DOOH: Why Chinese Brands are Conquerin

exchangewire.com·há 20 dias

SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression

Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time inte

exchangewire.com·há 21 dias

Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026

Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of China

exchangewire.com·há 28 dias

VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sale

exchangewire.com·há cerca de 1 mês

“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic Future

We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV... The post “The