“The Homescreen Will Be Essential to Any CTV Buy”: Alex Hole of Samsung on CTV’s Programmatic FuturePublished byexchangewire.comon •1 min readWe met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...Brand SafetyCTVMeasurementProgrammaticLearn moreShareLegalReport
