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exchangewire.com·há 17 dias

Programmatic DOOH: Why Chinese Brands are Conquering Global Screens

Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format… The post Programmatic DOOH: Why Chinese Brands are Conquerin

exchangewire.com·há 18 dias

VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil’s Self-Care & Wellness Environments

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel speci

exchangewire.com·há 26 dias

Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision

Emma Labrador, VP Marketing at Displayce, shares her key takeaways from Cannes Lions 2026 and explains why the rise of agentic AI will reshape the way media decisions are made. The post Cannes Lions 2

exchangewire.com·há 30 dias

VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sale

exchangewire.com·há cerca de 1 mês

What Harry Styles Taught Me About the Future of Media…

Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all… The post What Harry Styles Taught Me

exchangewire.com·há cerca de 2 meses

Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP

Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation, and analysis of DOOH campaigns. In doing so, the company

exchangewire.com·há cerca de 2 meses

VIOOH Scales Agentic AI, Automating 100+ Premium DOOH Curated Campaign Briefs

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, revealed at Cannes Lions 2026 that its new "Seller Agent" technology has successfully automated the creation o

exchangewire.com·há 2 meses

The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change

Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact... The post The Measurement Gap in APAC’s OOH Market, and Why It’s Tim