Brands

exchangewire.com·há 3 dias

Started From The Bottom, Now We’re Here

Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress. The post Started From The Bottom, Now We’re Here appeared firs

exchangewire.com·há 5 dias

Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads

In today’s Digest, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Expe

exchangewire.com·há 8 dias

Captify Reveals Back to School is No Longer One Shopping Moment – It’s Two Distinct Consumer Journeys

As brands prepare for the annual Back to School shopping season, Captify (part of Verve), the leader in Search Intelligence, has revealed new analysis showing that Back to School has evolved into two

designworklife.com·há 22 dias

How to Know When Your Brand Identity Actually Needs a Refresh (And When It Doesn’t)

There’s a particular kind of restlessness that hits marketing teams and founders every couple of years: the logo starts to feel dated, the color palette feels tired, a competitor just launched somethi

exchangewire.com·há 23 dias

Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation

Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective mark

exchangewire.com·há 23 dias

Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected As

exchangewire.com·há 24 dias

AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads

Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platf

exchangewire.com·há 24 dias

Programmatic DOOH: Why Chinese Brands are Conquering Global Screens

Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format… The post Programmatic DOOH: Why Chinese Brands are Conquerin