Tomorrow, Zing Insights Ltd turns fifteen. If you’d told the 2011 version of me that I’d still be here, still obsessed with why people do what they do at events, I’d have believed it, but I wouldn’t have believed how much the plumbing under…
Why humanity still matters in qualitative research Imagine building what you believe is a beautifully efficient recruitment system. Smart software, clear criteria, automated screening and fast decisions. Then discovering it’s quietly reject…
Announcement of Christmas donation to Action for Children. Instead of sending cards this year, we’ve done something that truly means something. We’ve donated to Action for Children, helping bring a bit of sparkle, silliness and joy into kid…
An illustration depicting a balance scale weighing speed against quality. “Can you just get us some quick insights?” It’s the modern researcher’s equivalent of “Can you make it quick?” at a fine-dining restaurant. You can — but you’re not g…
Computer illustration featuring a chatbot and a warning symbol. When respondents aren’t really respondents AI is everywhere — from writing emails and generating headlines to pretending to be your next best friend on social media. But now it…
A group of three people wearing life jackets on a boat. When I jumped on the Zing train 12 years ago and we symbolically launched on American Independence day, I had no idea I’d still be driving it 12 years later, but I’m so happy that I am…
Cyber Essentials Certified logo with a checkmark. Cybersecurity is critically important for any market research business due to the sensitive nature of the data we handle and the potential consequences of a security breach. Here’s why we de…
Understanding the why behind consumer behaviour requires qualitative market research. Qualitative research supports business decision-making by exploring motivations, perceptions, and attitudes in depth. Unlike quantitative research, it foc…
We are always on the look-out for new talent to work alongside us or new ideas/innovations. If you represent either – get in touch! Whilst we operate from Norwich, Norfolk we employ across the country. We’ll post vacancies on our careers pa…
Zing Insights Limited, is a company incorporated in England and Wales with registered number 7655364 and with registered offices at PO Box 1501, Norwich, NR15 2GJ (“Zing Insights”). Zing Insights is responsible for www.zinginsights.com and
It’s our business to help you better understand your customers, lapsed customers, visitors, exhibitors, and prospects — so you can maximise your potential and make confident, evidence-based decisions. Through customer experience (CX) resear…
The value of quantitative market research lies in the numbers. Using robust, representative samples, we collect reliable data that can confidently guide business and marketing decisions. Our quantitative research methods are designed to pro…