Anyone walking around the Cannes Lions festival this year could hardly have failed to notice one recurring theme: the future of advertising. In almost every panel discussion, every talk and many conversations, the focus was on names such as…
Wer in diesem Jahr über die Cannes Lions lief, kam an einem Thema kaum vorbei: die Zukunft der Werbung. In nahezu jedem Panel, jedem Vortrag und vielen Gesprächen standen dabei Namen wie Nicht fehlende Reichweite ist Europas Google, Amazon
At a time when conversations around AI are evolving almost daily, the challenge for businesses is no longer deciding whether AI matters, but understanding how to approach it responsibly while the landscape is still taking shape. Every week
Together with the German Digital Economy Association (BVDW) and 17 other companies in the German digital economy, we support the objectives of the Digital Omnibus: to reduce regulatory complexity, create legal clarity and strengthen Europe’…
Gemeinsam mit dem Bundesverband Digitale Wirtschaft (BVDW) e. V. und 17 weiteren Unternehmen der deutschen Digitalwirtschaft unterstützen wir die Ziele des Digital Omnibus: regulatorische Komplexität abzubauen, Rechtsklarheit zu schaffen un…
Today’s TV landscape is more diverse than ever. Linear TV, addressable TV and connected TV coexist and form an integral part of modern media strategies. Programmatic technologies are driving this development by enabling automation, data-dri…
Die TV-Landschaft ist heute vielfältiger denn je. Linear TV, Addressable TV und Connected TV existieren parallel zueinander und sind fester Bestandteil moderner Mediastrategien. Programmatische Technologien treiben diese Entwicklung voran,
Freiburg, January 15, 2026. Change in the top management of Virtual Minds: Tom Peruzzi, Spokesman of the Executive Board of Virtual Minds since 2021, is stepping down from his role as Managing Director at his own request, effective January
Der Abschied von Third-Party-Cookies ist keine theoretische Debatte mehr. Er findet schrittweise, aber unumkehrbar statt – getrieben durch Regulierung, technologische Veränderungen und ein deutlich gestiegenes Bewusstsein für Datenschutz. W…
The departure from third-party cookies is no longer a theoretical debate. It is happening gradually but irreversibly – driven by regulation, technological changes and a significantly increased awareness of data protection. What was long con…
Anyone who wants to remain competitive in 2026 should start identifying the key levers now. Which technologies are really shaping the industry? How are media usage and consumer behaviour changing? Although it is impossible to predict the fu…
Now more than ever, companies are faced with the task of setting up their IT infrastructures in a way that is flexible, scalable and secure. Traditional server landscapes quickly reach their limits, as peak loads, new functions or regulator…