The University’s typographic identity is visible across many print and digital applications. The following type selections have been made to best represent the voice of the University and to maintain a consistent tone throughout various Uni…
Texas has many supporting brand marks, most notably the Longhorn Silhouette, the most recognized collegiate athletics mark in the world. The Longhorn Silhouette represents the spirit of the University and is one of the most widely recognize…
As the flagship institution of the state, The University of Texas at Austin’s bold and widely recognized identity has been shaped by more than 140 years of achievement, tradition and impact. From academic excellence and world-changing resea…
Color is a critical tool for our brand system. Using color in a consistent way reinforces our brand and fosters trust and recognition. Burnt orange and white are the official colors of the University. Burnt orange plays a major role in esta…
University Marketing and Communications (UMAC) manages filming and photography on campus, including video, film, audio and still photography. Anyone planning to film on the Forty Acres — from students and faculty members to media crews and
Current Moody College of Communication students and registered student organizations may film on campus with restrictions. Students in other colleges and schools who wish to film on campus should review the guidelines for non-news filming a…
Our teams bring The University of Texas at Austin’s story to life with strategic expertise in branding, digital experiences, media outreach, storytelling and more. From elevating the University’s visibility to engaging key audiences, we sup…
University Marketing and Communications designs and maintains digital spaces that allow all of the University’s audiences to easily connect with people, programs and services on campus. We offer strategic support across every stage of a web…
The University of Texas at Austin’s Media Relations team works with journalists and media contacts across the world to cover all facets of University life, from notable research to breaking news and much more. This team also facilitates med…
The Internal Communications team serves as the central hub for connecting and helping UT’s faculty and staff stay informed so they can contribute meaningfully to UT’s mission. We deliver enterprise-level communications and support UT’s more…
Our campus has a personality, with rolling hills, massive live oaks, stately malls and architectural gems ranging from the classical Battle Hall to art deco masterpieces like the Texas Science & Natural History Museum. Showcasing our scenic…
Consistent style reflects professionalism and unity. This guide helps UT communicators maintain consistency in punctuation, capitalization and references to the University and its components. The AP Stylebook is our primary guide (with spec…