Every marketing executive I talk to has the same story: their company has adopted AI tools, their teams are experimenting and somewhere in a slide deck there’s a roadmap that says “AI-powered” next to nearly every initiative. Access to AI i…
Try AI CRM for SMBs If you’ve ever wished you could clone yourself, AI agents might be the next best thing. Imagine your team where one agent handles incoming customer questions, another qualifies leads in the background, and a third drafts…
When Ireoluwa Bayo-Tofowomo joined the Salesforce Future Pathways programme in London, she focused on learning the ropes of her tech apprenticeship. Fast forward less than three years, and she isn’t just participating in the business—she’s
In the AI era, the most important question you can ask about your data platform isn’t what it can do — it’s whether it does it with your trust intact. At Salesforce, that question has always had one answer. Trust Has Always Been the Foundat…
There are two ways to get work done with software. If you’re a knowledge worker, you open a browser, log in, navigate to the right screen, pull up the right record, and act. If you’re a builder, you’re deciding whether to keep building arou…
In a mature org with limited documentation and a major release on the horizon, there is often a gap between project documentation and what the metadata actually shows. Custom objects may or may not still serve their original purpose, automa…
Read the AI Marketing Guide Your business started with a spark. Maybe it was a problem no one else was solving, a skill you’d spent years sharpening, or a vision you couldn’t shake. That origin — messy, real, and completely yours — is the f…
Within your Salesforce org, keeping tabs on security can feel like a full-time job. So, to help you manage security more easily, we’re introducing Security Center Essentials, a foundational version of Security Center available to all Salesf…
Every year during peak season, Canada Goose’s contact center fills with transactional service inquiries. Not intent-rich conversations about craftsmanship or fit or which jacket is right for which season, but questions about order status an…
Try the Sales CRM for SMBs You’ve poured everything into building your business — your product is solid, your service is excellent, and your customers love what you do. But when it comes to filling your pipeline with new leads, the old play…
Try the CRM for SMBs You started with a spreadsheet. Then you added an email tool, a project tracker, a billing app, and something just for scheduling. Each one made sense at the time. But somewhere along the way, you didn’t build a tech st…
In London in 1832, clerks from thirty-one competing banks gathered every afternoon on Lombard Street to settle accounts. Each bank had already mastered the basics — tracking debits, crediting accounts, settling balances. The unsolved proble…