Expanding into new markets is an exciting milestone for any startup. These localization tips for startups will help you prioritize the right investments and build a product that’s ready to scale into new markets when the time is right. As a…
Nowadays, website localization doesn’t have to be a manual process. Granted, automatic doesn’t always mean “hands-off.” There are different solutions that offer different levels of automation, flexibility, and quality control. Below, you’ll…
What happens when you choose shortcuts which later turn into serious obstacles? You get yourself into debt… localization debt. It doesn’t appear overnight, it grows gradually until you can’t avoid it anymore. Not when it begins affecting re…
Artificial intelligence began as an improvement to machine translation and has changed how multilingual content is created, managed, and delivered. Today, AI are helping organizations reach new audiences faster than ever before. AI adaptati…
AI-driven localization is getting quite the attention. And it’s easy to see why, since it gives companies a way to move faster and handle more content. Plus, it’s way easier to keep up with frequent updates. In this article, we’ll be discus…
AI hasn’t gotten so good it can translate anything instantly and flawlessly just yet, although recent reports found that these systems have indeed achieved average accuracy scores upward of 94%. So how can you detect, refine, and correct th…
Is having good translators enough for localization? Often not. Undoubtedly, translation is key in this process, but it takes more than just converting text from one language to another to be successful. One needs deep understanding of indus…
Marketing material depends on emotion and cultural references. These don’t work the same way in every language, and this is precisely why we need transcreation. In this guide, you’ll learn about the job of a transcreator, and see why it’s s…
International expansion is easy to define: to enter and operate in markets outside a company’s home country. Businesses have to adapt to serve customers who may have different languages, cultural backgrounds, expectations, and purchasing be…
Research shows that language affects purchasing decisions, trust, customer satisfaction, and brand loyalty. If your customers understand it, they’re more likely to buy. It’s that simple. Let’s see exactly what’s the impact of localization o…
When you run a source text through your engine of choice, you often get back a machine translation output that’s almost perfect. It needs editing to make it perfect. You can pass it along to your trusted human translators for post-editing (…
We have some valuable localization insights that are often found outside of the traditional localization playbooks. And they come from understanding how customers evaluate unfamiliar brands, where localization breaks, what makes people skep…