By Evan Kropp Organizations spend a lot of time talking about values. They publish them on websites, print them in annual reports, and mention them in executive speeches. But talking doesn’t build audience trust on its own. People want to s…
By Evan Kropp Getting and keeping readers’ attention on the internet is more challenging than ever. A website does not get much time to make its case. Visitors scan and decide whether the page feels useful, often in a matter of seconds. Tha…
By Evan Kropp People drawn to creating public interest communication campaigns must hold their campaigns to different standards than those used to manage, for example, the release of a new product or raising brand awareness. The reason is t…
By Evan Kropp Public figures and organizations once enjoyed an easier task in managing their reputation because a crisis rarely got attention past local coverage. That ended long ago with the internet, and the explosion in social media use
By Evan Kropp AI is no longer a side experiment in journalism. It is fast becoming a part of the daily workflow. In many newsrooms, artificial intelligence (AI) in news media now sits beside content management systems, the analytics stack,
By Evan Kropp Sports have never been just about scores. The player’s personalities and backstories drive as much interest in a game as any statistic. For millions of people, games are part of their identity and weekly rituals. It is far mor…
By Evan Kropp In the modern world of communications, audiences move fast, and platforms change even faster. Communicators now operate inside systems that publish content, measure behavior, and trigger follow-up in near real time. In this en…
There are many ways to tell a story, to reach and influence people with an uplifting message, to inspire and motivate. Whether through dance, theater, writing, fashion, or photography, Toni Marie Perilli is a natural communicator and storyt…
By Evan Kropp Trust is harder to earn when attention is scarce, and attention for information consumers in the United States and around the world has never been more divided. Modern audiences scroll fast on their phones. They see breaking n…
Charles Paulucci grew up in Staten Island, New York, and Manalapan, New Jersey, watching his parents work hard and lead by example. Their dedication inspired him, but he also saw how their careers didn’t always spark passion—a lesson that d…
Charles Paulucci discusses his passion for sports, social media, brand building, and community engagement. One of our student success stories. Amy Pavuk-Gentry pursues a philosophy of purpose in her career and life. Her journey continues wi…
A graduate certificate can be awarded in as little as two semesters since it is a shorter term of study in a specialized topic area. Students who earn a certificate complete four courses or 12 to 14 credit hours in a communication specializ…