THE ORIGINAL? Peugeot 407 « Toys » TV Commercial – 2004 « Playtime is over» Click on the image to enlarge Watch the TV Commercial (You Tube) Source : AdForum, Cannes Lions GOLD Agency : BETC Paris (France) LESS ORIGINAL KIA America – Seltos…
THE ORIGINAL? Wiener Beer / Gegenbauer Brewery – 2016 « Time for a Wiener Beer » Click on the image to enlarge Source : Adsoftheworld Agency : Young & Rubicam Vienna (Austria) LESS ORIGINAL Mc Donald’s / McFlurry –2026 « Whatever the occasi…
THE ORIGINAL? Mouka Mattress – 2013 « Don’t sleep on the job » Click on the image to enlarge Agency : DDB Lagos (Nigeria) LESS ORIGINAL Pilao Coffee « Official sponsor of the day after » – 2026 Click on the image to enlarge Source : AdLatin…
THE ORIGINAL? Aware Helpline / Against Verbal Abuse – 2007 « Verbal abuse can be just as horrific » Click on the image to enlarge Source : Adsoftheworld, Clio Awards BRONZE Agency : Saatchi & Saatchi (Singapore) LESS ORIGINAL SER Foundation…
THE ORIGINAL? Kit-Kat « Have a break » – 2014 Click on the image to enlarge Source : D&AD, Adsoftheworld Agency : JWT London (United-Kingdom) LESS ORIGINAL Easyjet, Last Minute Flights – 2026 Click on the image to enlarge Source : Creative
THE ORIGINAL? Whirlpool MaxiSpace dishwasher – 2024 Click on the image to enlarge Source : Creapills Agency : Mai 69 (France) LESS ORIGINAL Miele Hydroclean built-in oven – 2026 Click on the image to enlarge Watch the video (You Tube) Agenc…
THE ORIGINAL? Jochen Otten – 2008 Poster for a One Man Show AD : Jona Bronkhorst (NL) LESS ORIGINAL Sudafed / pain relief – 2015 Click the image to enlarge Agency : JWT London (UK) LESS ORIGINAL Federale Insurance – 2026 Click the image to
THE ORIGINAL? Drumstick Classic ice cream – 01/2026 Click on the image to enlarge Source : Best ads on TV Agency : Sick Dog Wolfman (Australia) LESS ORIGINAL Mc Donald’s Restaurants – 05/2026 Click on the image to enlarge Source : Creapills…
THE ORIGINAL? Taco Bell, New Wraps « The Ronalds » – 2014 Wraps tested by people named Ronald McDonald Click on the image to enlarge Watch the TV Commercial (You Tube) Agency : Deutsch Los Angeles (USA) LESS ORIGINAL Snickers Peanut Butter
THE ORIGINAL? Swile Card (Lunch & leisure spendings) – 2021 « The most pointless card at the moment ». (Because this ad ran during covid19 lockdown) Agency : Steve Paris (France) LESS ORIGINAL WebBank Gemini / Bitcoin credit Card – 2026 « T…
Really clever observation—Joelapompe always does a great job highlighting those subtle creative parallels, and this IKEA “Aray Undercover” example is a perfect case. It shows how brands often reinterpret existing visual ideas rather than cr…
THE ORIGINAL? Action Innocence – 2015 « The internet can be scary without parental support ». Source : SuperProduction Agency : Havas (Swiss) LESS ORIGINAL IKEA / Domestic Violence Awareness – 2026 « Violence against women is never only aga…