Kristina Shepard on proving streaming TV performs Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Kristina Shepard, EVP, streaming, perf…
Every election cycle raises the stakes for political advertising: bigger budgets, more channels, and less room for guesswork. Through it all, campaigns are still chasing the same goal of reaching the right voters, the ones who decide electi…
Oleg Korenfeld on why sell-side decisioning brings accountability to healthcare marketing Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem…
Lauren Wetzel on why sell-side decisioning is the next competitive edge for brands Welcome to Innovators Unscripted, a series where we share unfiltered insights from some of the most disruptive voices in today’s advertising ecosystem. Laure…
The FIFA World Cup 2026 is already breaking records, and it’s not over yet. More than 27.5 million viewers tuned in across Fox, Tubi, Telemundo, and Peacock for the US opener against Paraguay, making it the most-watched World Cup match ever…
Overview Reaching niche B2B audiences through programmatic campaigns can be challenging, particularly when decision-makers represent a small segment of the broader market. This was the challenge a leading global food company faced as it loo…
Streaming TV pause ads have moved beyond the novelty stage, emerging as one of the clearest areas of alignment across the streaming ecosystem. Buyers see strong potential for brand engagement and recall, while streaming publishers see an op…
Overview The difference between a video impression and a meaningful connection comes down to context. A leading premium tire brand set out to engage high-value drivers across France, Italy, and Germany, promoting a clear value proposition:
As the scale of the open internet continues to grow, the programmatic industry is reaching the limits of infrastructure models built more than a decade ago. Rising compute costs, constrained access to inventory, and increasing latency have
The programmatic market continues to evolve quickly, and we recognize it is becoming increasingly challenging for media owners to navigate. Budgets are more fragmented, buyers have more paths to supply, and the pressure to demonstrate perfo…
As agents and model-driven systems begin to participate in programmatic auctions, one thing is clear: Innovation can’t come at the cost of interoperability or trust. That’s where the Agentic Real-Time Framework (ARTF) comes in. Developed by…
Overview Marketers are pushing beyond standard display to create more engaging, interactive experiences. But scaling those experiences remains a challenge. Many high-impact, innovative formats promise deeper interaction but struggle to achi…