Many of the people who land on a Shopify store have never heard of the brand behind it. In our 2026 State of Ecommerce Trust research, 96% of shoppers told us they're concerned about buying from sites they've never heard of, compared with 4…
AI coding tools have changed what a weekend project looks like. A founder with an idea and a prompt can now ship a working site in a couple of days: a store, a booking page, a SaaS signup, a waitlist, a donation form. The build is no longer…
Every two years, we survey consumers to get inside their heads and find out what shapes their trust in the sites they shop. This is our fifth wave, and our largest yet: 1,295 US shoppers told us what worries them, what makes a site look fak…
Every two years, we survey consumers to get inside their heads and find out what shapes their trust in the sites they shop. This is our fifth wave, and our largest yet: 1,295 US shoppers told us what worries them, what makes a site look fak…
For over a decade, TrustedSite has helped businesses show visitors that their sites are safe, secure, and trustworthy. But finding trustworthy businesses online is still one of the biggest challenges consumers face, with so many unfamiliar
We're proud to announce that TrustedSite has achieved SOC 2 Type II compliance following an extensive multi-month audit by Insight Assurance. This certification validates that our security controls operate effectively and consistently to pr…
We're excited to announce that TrustedSite is now available for Microsoft Edge and Firefox! Our browser extensions, which have already helped thousands of Chrome users shop more safely online, can now protect you no matter which browser you…
Cariloha is a sustainable lifestyle brand that creates ultra-soft bedding, bath, and apparel products made from eco-friendly bamboo. Founded in 2007, Cariloha blends comfort with sustainability, offering customers a unique island-inspired e…
This is a guest post written by Masha Komnenic CIPP/E, CIPM, CIPT, FIP from Termly. Internet users want to stay safe online and won’t spend their time on websites that appear insecure. This can lead to a loss of traffic and engagement, espe…
With the new Shopify checkout experience, merchants can now take advantage of enhanced customization options, improved security features, and a more streamlined customer journey—all while ensuring compatibility with future platform updates.…
Every two years, we dive into the minds of consumers to uncover what influences their trust in ecommerce sites. When we last ran our survey in 2022, we were in the thick of the pandemic. As life returns to normal, we're seeing new concerns
In today's increasingly eco-conscious world, consumers are not just looking for great products; they're also seeking brands that demonstrate a commitment to sustainability. To help Shopify merchants meet this demand and stand out in the cro…