Your ultimate pre-release destination is here. Indie electronic artist Goth Babe and his team used Campaign Kit to grow his audience ahead of his debut album release. Explore seven brand new Fan Study insights on Spotify playlists, discover…
Every artist's audience goals are unique, and having the right tools can unlock deeper fandom at every stage. Discover how seven artists – spanning genres and goals – turned up the volume for new and catalog music with Campaign Kit. Showcas…
Make your new release strategy a hit. Clips help your releases break through by reaching potential new listeners, connecting with fans, and driving streams and saves. Today at Stream On we announced Countdown Pages – a new destination for f…
From casual listeners to super fans: navigating Spotify's audience segments. Monthly listeners, followers, and super listeners might sound alike, but they each represent a different kind of artist-fan relationship. Knowing these differences…
Today at Stream On we announced Clips – short, under-30-second vertical videos that allow you to express your artistry and invite fans into your creative process, all while keeping your music front-and-center. Every minute, people around th…
The biggest song in the world features one of the coolest Canvases on Spotify. We talk to Olivia Rodrigo’s creative team about making the perfect visual accompaniment for her breakup anthem. Right now, Olivia Rodrigo is in the driver’s seat…
Have the flexibility to choose music that moves the needle for you. On average, people who see a Showcase are 6x more likely to stream the promoted release. Spotlight music on Home—the most visited place on Spotify where billions of streams…
Every artist's audience goals are unique, and having the right tools can unlock deeper fandom at every stage. Music goals come in all shapes and sizes – from attracting new fans with a debut album to deepening connections with long-time lis…
Five actions artists can take on each of their songs to take advantage of the Now Playing listener experience. As an artist, building a successful career is as much about creating music as it is about engaging your audience. If you are able…
Ahead of his debut album, Goth Babe’s team used Campaign Kit to build momentum and invite listeners deeper into his experiential catalog. The approach drove the highest-ever listenership for his EP and gave “a new life” to his broader catal…
Showcase is our newest tool made for marketing music. It lets you promote the releases you want, when you want, to the listeners you want to reach – right on Spotify’s Home. At Spotify for Artists, we’re building tools that help artists and…
Published merch is available for browsing and purchase alongside your music throughout the Spotify listening experience. Give priority merch top billing. Select up to two of your published items to pin to the top of the Merch Tab on your ar…