Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity collects and analyzes…
When a new grocery store opens, it doesn’t just add incremental traffic; it redistributes remaining demand across the local market. Historically, it has taken months to fully understand those ripple effects through sales reports, customer s…
When gas prices spike, consumers don’t change where they shop; they simply go out less. Between early March and late April 2026, fuel prices rose sharply. Across nine states*, gas prices increased by an aggregate average of approximately 33…
Memorial Day weekend marks the annual start of the summer season, and AAA projects a record 45 million Americans will hit the road. However, it’s not just about how many people drive, but how they drive. Will behaviors and patterns differ f…
Arity, a mobility data and analytics company, and Experian, a global data and technology company, powering opportunities for people and businesses around the world today announced a partnership that connects Arity’s insurance‑grade driving
Every year, as the spring season slowly arrives, road conditions improve, and overall miles driven once again begin to rise. But this spring also presents some mitigating factors that may interfere with the usual seasonal driving patterns;
The holidays should be about family, friends, and festivity, but driving to meet your loved ones can be a journey in itself. Christmas travel often means crowded highways, unpredictable traffic, and inclement weather. So, when is the best t…
Thanksgiving is a time for gathering with loved ones. For millions of Americans, that means hitting the road. But what does the journey home for the holidays really look like? Based on mobility data and insights from our 2025 report “Drivin…
It’s one thing to know who has visited your store. It’s another thing to know where they came from, and where they are going afterward. Those are the questions that mobility data – but not location data – can answer. “Location data [or foot…
Americans are increasingly frustrated with paying for auto insurance determined by traditional factors like credit scores and demographic characteristics, such as age or gender, rather than their actual driving habits. That message was clea…
Telematics is in our DNA. We were born out of the auto insurance industry with the objective of using driving behavior data to more accurately price policies, improving insurers’ books of business. Since 2014, we have continued to refine an…
This year’s POSSIBLE 2025 conference in Miami brought together marketing leaders, brand innovators, and technology providers to explore the future of advertising under the warm Florida sunshine. With a focus on data-driven insights, privacy…