Monetisation

exchangewire.com·há 10 dias

Publishers Don’t Need More Data: They Need More Clarity

As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in... The post Publishers Don’t Need More Data: They Need More

exchangewire.com·há 15 dias

Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected As

exchangewire.com·há 17 dias

LoopMe Strengthens Board & Data Advisory Leadership

LoopMe, the global leader in brand performance, has today (28th July, 2026) announced the appointment of Penry Price to its board and Christina Beaumier to its data advisory board, alongside new progr

exchangewire.com·há cerca de 1 mês

Attekmi Introduces SSP VAST Handling & Validation

Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configu

exchangewire.com·há cerca de 1 mês

Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows

Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and fore

exchangewire.com·há cerca de 1 mês

From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth

Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player... The post From Ad Monetisation to

exchangewire.com·há cerca de 2 meses

Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help

exchangewire.com·há cerca de 2 meses

Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking

Publishers Don’t Need More Data: They Need More Clarity

Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)

LoopMe Strengthens Board &#038; Data Advisory Leadership

Attekmi Introduces SSP VAST Handling &#038; Validation

Attekmi Added HUMAN Scanner Support Across Pre-Bid &#038; Post-Bid Validation Flows

From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth

Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth

Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director

LoopMe Strengthens Board & Data Advisory Leadership

Attekmi Introduces SSP VAST Handling & Validation

Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows