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First Party Data

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Direct sales are growing and profitable. The margin gain Is welcome. The data is transformational. - Glassboxx

Moving from theory to hard data, Glassboxx CCO Dan Hayter reveals how publishers are scaling DTC channels to 14% of total revenue and weaponizing first-party data.

glassboxx.com·há 3 meses

Who Owns Your Readers? The Question Publishers Can No Longer Afford to Ignore - Glassboxx

Relying on retailers means they own your readers. Discover why investing in a direct-to-consumer (DTC) publishing strategy is vital to capturing first-party data and surviving the AI trust crisis.

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