Agencies

exchangewire.com·há 3 dias

PubMatic Appoints Megan Ramm as Global Chief Revenue Officer

PubMatic, Inc., the leading AI-powered ad tech company delivering digital advertising performance, today (10th August, 2026) announced the appointment of Megan Ramm as global chief revenue officer. Th

exchangewire.com·há 7 dias

Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift

We sat down with Arthur Perez, managing director and head of strategy at London-based global creative agency Stereo Creative, to discuss how AI is impacting ad agencies. The post Human Craft, Chaos, a

ca.billboard.com·há 14 dias

How This Agent’s ‘Superpower’ Propelled Gracie Abrams, Tate McRae and More Into Arenas

Shirin Nury can still remember how she felt going to concerts as a teen in the San Fernando Valley — andtoday, she calls those memories her “superpower.”“I understand fandom and have a very strong bar

exchangewire.com·há 14 dias

Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation

Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective mark

exchangewire.com·há 17 dias

Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results

In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk le

exchangewire.com·há 23 dias

How to Market to an AI Agent

In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents… The post How to Market to an AI Agent appeared first on ExchangeWire.

exchangewire.com·há 29 dias

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segmen

exchangewire.com·há cerca de 1 mês

Fifty Launches AI Audience Interface for Brands

Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026)