Inventory

exchangewire.com·há 2 dias

Screencore Launches a New SSP to Advance Transparent Publisher Monetisation

Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designe

exchangewire.com·há cerca de 2 meses

From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth

Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player... The post From Ad Monetisation to

exchangewire.com·há 2 meses

The Guardian Launches Attention-Based Packages & Joins Adelaide’s AU Ecosystem

Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric.

exchangewire.com·há 3 meses

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and gi

exchangewire.com·há 4 meses

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media

Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies o

exchangewire.com·há 4 meses

Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajecto

exchangewire.com·há 4 meses

Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation

Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publi

exchangewire.com·há 4 meses

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045

Screencore Launches a New SSP to Advance Transparent Publisher Monetisation

From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth

The Guardian Launches Attention-Based Packages &#038; Joins Adelaide’s AU Ecosystem

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Kevel, Dollar General &#038; The Trade Desk Introduce First-of-its-Kind Retail Media

Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth

Pubstack Unveils &#8216;Spark for Publishers&#8217; to End Publisher Inventory Commoditisation

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

The Guardian Launches Attention-Based Packages & Joins Adelaide’s AU Ecosystem

Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media

Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation