X retires revenue sharing for new 'Original Content Rewards' program

Buobe IA context · why it matters

X stops paying users based on ad revenue splits — This shift could reduce income for content creators currently relying on this model.
Rewards are given based on qualified impressions from Premium subscribers — This change may favor established creators with a larger following among premium users. Fique de olho:
Creators might need to adjust their strategies to maximize rewards under the new system.

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X retires revenue sharing for new 'Original Content Rewards' program

The platform will stop paying users based on ad revenue splits and instead reward posts based on qualified impressions from Premium subscribers X is overhauling how it pays creators, phasing out its long-running Revenue Sharing program in favor of a new system called the Original Content Rewards...

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