The World Cup and NBA Finals drove a 118% increase in broadcast viewing in June, lifting the category to a 19.8% share of TV time for the month — its first increase during the period since the launch of Nielsen’s Gauge report in 2021.
The World Cup and NBA Finals drove a 118% increase in broadcast viewing in June, lifting the category to a 19.8% share of TV time for the month — its first increase during the period since the launch of Nielsen’s Gauge report in 2021.