You’re spending money on ads, investing in your website, and showing up on metasearch — and then losing the booking anyway. Not to a competitor with a better room, but to an OTA (online travel agency) with a smoother checkout.
You’re spending money on ads, investing in your website, and showing up on metasearch — and then losing the booking anyway. Not to a competitor with a better room, but to an OTA (online travel agency) with a smoother checkout.