Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK storesFrom the 80s through to the early noughties it was the go-to high street store for casual hoodies and jeans, before falling out of favour.

Ex-Mattel boss behind Barbiemania pivots retailer towards more premium fashion after reopening UK storesFrom the 80s through to the early noughties it was the go-to high street store for casual hoodies and jeans, before falling out of favour.