Two bowls for malbok, one boiling hot and one ice-cold

Buobe IA context · why it matters

The malbok day is August 14 — This marks the end of boknal, a period when Koreans traditionally eat cooling foods.
Restaurants prepare for queues on Fridays in Seocho-gu — Businesses anticipate high demand and plan accordingly to meet customer expectations during this cultural event.

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Two bowls for malbok, one boiling hot and one ice-cold

The ttukbaegi earthenware pot came to the table still boiling, and the broth inside was so white it looked closer to porridge than soup. That was dinner on a recent weekday at 3dae Samgyejangin in Seocho-gu, Seoul, one of the restaurants where Seoulites will be queuing on Friday.

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