Transfon BiddingStack Launches Placement Level A/B Testing for Publishers

Buobe IA context · why it matters

Publishers can now test various placement configurations — This allows them to optimize their ad units without downtime.
A/B testing features enable precise optimization of ad performance — Helping publishers fine-tune their header bidding setup for better revenue and user experience.

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BiddingStack by Transfon, the unified header bidding and ad management platform, today announced the general availability of placement level A/B testing. Publishers can split live traffic into stable groups, compare refresh settings, ad sizes, lazy-load thresholds, bidder line-ups and floor [...

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