The Guide #231: ​How the ​hunt for the ​next James Bond ​became the ​franchise’s ​best ​marketing ​tool

In this week’s newsletter: The race to crown a new 007 has become its own long‑running spectacle, turning the search for​ Bond into an event as big as the films themselves• Don’t get The Guide delivered to your inbox? Sign up hereCallum Turner’s turn as James Bond lasted at most a couple of weeks.