Abstract: Userism in service design manifests as a group of humans reduced to be users (and only users) of a given service. Userism prevents these people from cocreating, codesigning, and coproducing services.

Abstract: Userism in service design manifests as a group of humans reduced to be users (and only users) of a given service. Userism prevents these people from cocreating, codesigning, and coproducing services.