Sweet, soft and playful: TikTok turns Japanese milk bread into UK’s latest food crazePublished bytheguardian.comon •1 min readShokupan, fresh fruit sandwiches and soufflé pancakes are part of a growing interest in east Asian cuisine Golden brown and glistening with melted butter, a tray of freshly baked bread fills the screen in a TikTok video.tiktokjapanese breadfoodLearn moreShareLegalReport