Payment Friction Map: 5 Hidden Drop-off Points in Your Digital Checkout ProcessPublished byblog.2checkout.comon •1 min readIt’s true that a customer can do everything right and still leave at checkout. There are various reasons for this.SalesPayments DirectoreCommerce StrategieseCommerce ManagerGlobal / Local Strategiescheckout optimizationcheckout frictioncart abandonmentpayment failurefalse declinescheckout abandonmentdigital checkoutpayment friction mapdrop-off pointsauthentication friction3D Securepayment method frictionUX checkoutpayment conversionsmart routingLearn moreShareLegalReport
