LinkedIn rebuilt its event-marketing toolkit in late 2025 and early 2026. Here is the step-by-step playbook for promoting B2B events: setup, organic reach, the new Event Ads, CRM and matchmaking, and post-event engagement.
LinkedIn rebuilt its event-marketing toolkit in late 2025 and early 2026. Here is the step-by-step playbook for promoting B2B events: setup, organic reach, the new Event Ads, CRM and matchmaking, and post-event engagement.