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Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed | Buobe

Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed

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Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed

by Jodie L. Ferguson, Ph.D.; Jonathan Ross Gilbert, Ph.D.; Katie Gilstrap, M.B.A.; Suzanne C.

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