Qualitative Research

tipo de método de investigação usada principalmente em ciências sociais

método qualitativosondagem quanlitativa

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forsta.com·há cerca de 2 meses

Essential market research differentiators when everyone has AI

AI is having workflow impacts, so what does that mean for our market research differentiators? Almost everyone is using it (well, 62% of research teams last year, which, compared to 39% the year befor

forsta.com·há cerca de 2 meses

Market research operational excellence in the agentic era

What does market research operational excellence, in the age of agentic AI mean? We can start to answer that by asking another question. What would you do with an extra 12 hou

forsta.com·há 3 meses

AI and empathy in market research data visualization

How do AI and empathy go together? As AI continues to reshape the way we gather, process, and display information, it’s tempting to imagine a future where dashboards practically design themselves. And

forsta.com·há 3 meses

What it means to build for market research

Nobody needs technology for technology’s sake. What market research teams do need are tools that fit the reality of the work: The deadlines, the complexity, and the constant pressure to do more with l

forsta.com·há 5 meses

The foundations of agentic AI for market researchers

Agentic AI is starting to show up across the research landscape – in product demos, vendor roadmaps, and conversations about what the next phase of automation might look like.  The shift introduc

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