When non-human traffic exceeds genuine audience traffic on ad inventory, marketer measurement systems calibrate to inflated baselines and mistake bot engagement for true audience signal. This poisoning distorts every downstream analytics claim,
Matthias Ott is an independent user experience designer and web design engineer from Stuttgart, Germany. He also teaches Interface Prototyping at the Muthesius Academy of Fine Arts and Design.
Web design engineer, UX designer, teacher, and speaker – helping teams build websites and digital products with a focus on CSS, accessibility, and performance.
