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exchangewire.com·há 3 dias

Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signal Aggregator?

Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry... The post Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signa

indexexchange.com·há 10 dias

Powering Smarter Political Advertising: Q&A With DSPolitical

DSPolitical brings smarter targeting and sell-side decisioning to political advertising, so campaigns reach voters faster and with more precision.

exchangewire.com·há 4 meses

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

Seedtag, the global Neuro-Contextual advertising company, today (22nd April, 2026) announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation fo

iabtechlab.com·há 5 meses

Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026

IAB Tech Lab's Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss The post Rebuilding Signal, Proving Privacy, and Preparing for Agen

iabtechlab.com·há 5 meses

What are PETs? (The privacy kind, not the furry kind!)

Privacy Enhancing Technologies or PETs are growing in popularity. Here's a quick pros and cons guide to 4 of the most used PETs The post What are PETs? (The privacy kind, not the furry kind!) appeared

exchangewire.com·há 5 meses

Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup

Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & L

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