The Trappist Fathers are less active on social media this year — They might be focusing more on their traditional activities rather than sharing them online.
The father sent photos of blueberries enrobed in chocolate — This suggests a family tradition or personal gift, not commercial promotion.
A likely development is that the sender may share these treats with friends and family.
Je partage encore une fois une photo qui ne vient pas de la page Facebook des Pères trappistes. Ils ont été assez discrets cette année sur les réseaux sociaux, enfin c'est mon impression.