Data-Driven Isn’t Romantic — But It Wins: Lessons from AZ Alkmaar’s Model

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Data-Driven Isn’t Romantic — But It Wins: Lessons from AZ Alkmaar’s Model

In a recent Association of Sporting Directors webinar, Rich Byrne (Commercial Director, Teamworks Player ID) sat down with Merijn Zeeman, CEO at AZ Alkmaar, to explore the future of football recruitment, and what it truly means to build a data-driven culture.

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