In eCommerce, average order value (AOV) is often treated as a simple numbers game: add more products, push more recommendations, increase the cart total. But here’s the reality – customers don’t buy more because you show them more.
In eCommerce, average order value (AOV) is often treated as a simple numbers game: add more products, push more recommendations, increase the cart total. But here’s the reality – customers don’t buy more because you show them more.