Apple TV eyes US broadcast rights to the Open as foray into sports broadcasting continues | Buobe
Apple TV eyes US broadcast rights to the Open as foray into sports broadcasting continues
Buobe IA context · why it matters
Preliminary discussions between Apple and the R&A — This signals Apple's growing interest in sports broadcasting through streaming services.
Apple joining the battle for Open Championship rights — Indicates increased competition among platforms for major sporting events, potentially raising the stakes for future deals.
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Higher bidding prices from multiple platforms could lead to more expensive broadcast deals.
NBC is current US broadcaster of tournamentStreaming services making inroads into live sportsApple TV has joined the battle to win US rights to golf’s Open Championship in the streaming platform’s latest move into sport.
