Adidas Pecahkan Rekor Penjualan Berkat Piala Dunia 2026
Buobe IA context · why it matters
Adidas set a new sales record at Q2 2026 — Indicates strong market performance linked to the 2026 World Cup, boosting brand visibility.
Marketing expenses soared to US$1.05 billion — Caused profit margins to shrink and stock prices to drop by 17%.
A potential follow-up could be increased competition in sports marketing strategies for upcoming events.
Dalam laporan keuangan kuartal kedua 2026, Adidas membukukan penjualan bersih sebesar US$7,7 miliar (sekitar Rp125 triliun). Adidas mencetak rekor penjualan pada Q2 2026 berkat Piala Dunia FIFA 2026.
